About Us / History / Leadership

IP Wisely was developed out of a need for high quality and cost effective International intellectual property legal services for international clients. Our unrivaled experience and knowledge of the international market allows us to provide expert advice to some of the largest international companies across industries while offering a highly personal and small firm approach.

IP Wisely provides a full range of European and International Intellectual Property services (contentious and non-contentious), with a focus on trademark searches,  filing strategies, oppositions and cancellations actions, brand protection and defense, Trademark and unfair competition litigation, Patent Prosecution, as well as the structuring, drafting, reviewing, negotiation and renegotiation of IP deals,  providing a unique multi-cultural approach.

Experts at IP Wisely will assist you in filing and enforce Trademark, Design and Patent applications in a flexible, fast and cost-effective way in Europe, Spain, USA, Japan, Mexico and many other countries all around the globe.

​IP Wisely is also recognized for its expertise in IP Management, Entertainment and Copyright Law and has an Latin Desk with offices in Mexico D.F. for businesses and individuals willing to extend their IP protection in Central and South America.

We have serviced a wide range of industries and large international and smaller national companies and provide direct and well reasoned IP strategies to our clients at an international level.

Meet Our Team

Riccardo Ciullo

Managing Director

Riccardo Ciullo has nearly 15 years of specialized experience in European Trademark & Designs Law with direct experience working for two of the most respected intellectual property law firms in the world. After completing his Italian law degree, with a focus on European Trademark & Design in Alicante, the heart of the IP world in Europe, Mr. Ciullo interned in New York, developing a strong interest in the United States IP legal structure. He developed the framework for the legal department for an investigation services firm based in Manhattan that serves the financial, corporate and legal communities worldwide.

In the fall of 2005, he returned to Italy to practice Italian law before being selected by the Italian Ministry of foreign affairs to work as an IP consultant in Geneva at the Italian Mission to the United Nations and WTO. During this three-month project, he attended WIPO and WTO international negotiations representing Italy while reporting to the Italian delegate for IP matters. This specialized knowledge in developing the regulatory framework for international IP law positions Mr. Ciullo as a tremendous asset to his clients.

He followed his experience in Geneva by pursuing continued education at the internationally esteemed University of Alicante, obtaining an LLM in Intellectual Property and Information Society Law. Upon completion of his LLM, Mr. Ciullo joined Hogan Lovells Alicante in 2007 as an EU Trademark practitioner. In 2008, Baker & McKenzie recruited him to join their office in Barcelona to co-chair the IP Prosecution department.

Prior to starting IP Wisely, Riccardo established the IP/IT department of a multi-disciplinary firm in Barcelona, Intlaw Asesores Legales, where currently still holds the title of IP/IT Director. The knowledge derived from years working with some of the largest intellectual property firms in the world has provided him with a solid framework from which to structure his new firm and provide efficient advice to his clients.

Mr. Ciullo is an attorney admitted to practice in Spain. He is member of the Data Protection and the Indigenous Rights Commitee of the International Trademark Association (INTA), member of the Executive Licensing Society (LES), of the Barcelona Bar Association, Professor of the Master in Executive Compliance organized by the Instituto Superior de Derecho y Economia (ISDE) and the Deputy President of the Fordham School of Law ex-alumni European Chapter. He has also been invited to give lectures on IP topics in international business and law schools such as ESADE and Fordham Law School.

In 2019, Mr. Ciullo was selected by the European Commission as one of the three expert evaluators in charge for the Mid Term review of the IP Key program for China, SEA and Latin America. IP Key is the most important EU funded international cooperation action in the Intellectual Property field: https://ipkey.eu/en.

Mr. Ciullo’s leadership stems from a deep understanding of the proper ways in which to run a strong Intellectual Property practice while allowing for a personalized and more cost-effective alternative to a large international firm. His knowledge is highly unique and specialized with a distinct focus on community trademarks and designs. His wide international experience allows him to provide a multicultural approach to IP law as he offers advise to international companies seeking European Trademark & Design legal services as well as expert counseling for technology based start-ups.

Mr. Ciullo can be reached by email: rc@ipwisely.com or by phone: +34 670 54 61 67

Miriam Santin


Miriam, qualified as an attorney enrolled at the Barcelona's Bar Association (ICAB), obtained a Law Degree at the Univertisity of Barcelona and a Master's in Law at the Abat Oliba CEU University. Passionate about the arts' and business' field, Miriam is specialising in IP law at a national and international level with the aim of approaching different markets worldwide, adding English and Korean as her second languages. For such purpose, she works at IP Wisely in various Trade Mark, Design, Domain name cases, also assisting Mr. Riccardo Ciullo in other complex IP transactions and conflicts.
Miriam advise on the following matter:

Business start up advice
National, regional and international Trademark filing strategies
IP Audits
Trademark opposition and cancellation proceedings before the EUIPO and the Spanish TM Office
EU Design protection
IP Portofolio management
IP Consulting

Charlotte Wigham

Uk Lawyer

Charlotte Wigham qualified as a Solicitor of England & Wales in May 2006, specialising in Intellectual Property law. Having worked with two of the UK’s most prominent music lawyers she has structured, drafted, reviewed and negotiated deals for various record labels and management companies in the music industry, and in 2007 she was awarded a silver disc from the British Phonographic Industry for her work on the UK number 1 chart hit ‘Put Your Hands Up For Detroit’ by Fedde Le Grand. In addition to the management and conclusion of copyright licensing and assignments for her clients Charlotte regularly carries out the following work on behalf of a range of businesses:
IP Audits
Advice on Confidentiality
Advice on Trade Marks
Passing Off & Defamation
General Commercial
Business start up advice
Partnership and Shareholders Agreements
Service and employment agreements
Joint Ventures, Investment deals and Acquisitions

Rocío Robles Ruiz


Rocío is a Mexican lawyer who is in charge of the IP WISELY Latin America area. She started her professional career as a paralegal and then was in charge of several Civil y Family litigation cases in a private practice. A couple of years later, she joined a law firm to manage trademark litigation and copyright matters. Today she handles industrial property and copyright applications. She works with startup companies, industrial designers and artists to create a legal strategy and an IP Portofolio that suits their needs. At international level, she gives legal advice to companies who intend to operate in Mexico or Spain, liaising with IP WISELY Headquarters in Barcelona, Spain. On occasional basis she collaborates with immigration applications for artists who intend to work in Mexico. She believes industrial property and copyright are fascinating and dynamic fields, and she plans to promote the relevance that IP has in society. She also offers workshops and teach individuals and managers how to identify intagible assets in their business.

Finally, she also occasionally does Pro Bono work for low income individuals and Young entrepreneurs, on an effort to help the less fortunate to have access to legal advice and succed in their business endeavors.

Fields of expertise: Industrial Property Law, Copyright Law, Immigration Law.

Rocío carries out the following assignements on behalf of a range of individuals and businesses:

Business start up advice
Partnership Agreements
Advice on Trade Secrets and Confidentiality
IP Audits
Copyright and Trademark Licensing
Trademark Infrigement investigations
Design Patents
IP Portofolio management
IP Consulting

Joana Borja Dominguez

Accountant / Administration

Judyta is qualified as an Advocate of Poland and a PhD. Candidate. She is specializing in Information Technology Law, Intellectual Property Law and Criminal Law. She has substantial experience in criminal, civil and business law gained in Poland, the United Kingdom and the United States. She is a publisher of reviewed academic articles in law and speaker at many conferences and seminars (also international).
Her interests are related to cybersecurity law, financial crimes prevention, social media protection and entertainment law, in particular fashion and music law. She is cooperating ProBono with NGO’s which protect human rights. She is managing a popular blog with legal advices for Polish community in the United Kingdom.

She is a member of the Cracow Bar Association, the Polish Civil Cyber Defense, International Association for Artificial Intelligence and Law, CAMINO think-tank, Amnesty International and many others.

She may provide professional legal services related to:
Cybersecurity for Business and Individuals
Data Protection and Data Breach solutions, Financial Crimes and Frauds
Privacy, Information Management, Internet Defamation and Anti-Phishing
Internet Marketing, Online Content and Domain Name Protection
Licensing, Terms & Conditions and Internal policies
Copyright, Trademark, Trade Secret and Confidentiality
Fashion Law and Music Law
Social media legal solutions: privacy, strategies, marketing campaigns

Zhen Chen

Legal Consultant

Zhen is a legal consultant with practice in Spain since 2008. He graduated law in China. During this time, he gained experience in international commercial law, including e-commerce. He is a specialist in Chinese-European commerce. Simultaneously, he is dealing with issues related to international trade and IP. He currently advises European companies willing to expand their business to China and Chinese companies intending to do the same in Europe. At IPWISELY, he is the coordinator of the CHINA IP DESK and first point of contact for Chinese clients.