Riccardo Ciullo has nearly 15 years of specialized experience in European Trademark & Designs Law with direct experience working for two of the most respected intellectual property law firms in the world. After completing his Italian law degree, with a focus on European Trademark & Design in Alicante, the heart of the IP world in Europe, Mr. Ciullo interned in New York, developing a strong interest in the United States IP legal structure. He developed the framework for the legal department for an investigation services firm based in Manhattan that serves the financial, corporate and legal communities worldwide.

In the fall of 2005, he returned to Italy to practice Italian law before being selected by the Italian Ministry of foreign affairs to work as an IP consultant in Geneva at the Italian Mission to the United Nations and WTO. During this three-month project, he attended WIPO and WTO international negotiations representing Italy while reporting to the Italian delegate for IP matters. This specialized knowledge in developing the regulatory framework for international IP law positions Mr. Ciullo as a tremendous asset to his clients.

He followed his experience in Geneva by pursuing continued education at the internationally esteemed University of Alicante, obtaining an LLM in Intellectual Property and Information Society Law. Upon completion of his LLM, Mr. Ciullo joined Hogan Lovells Alicante in 2007 as an EU Trademark practitioner. In 2008, Baker & McKenzie recruited him to join their office in Barcelona to co-chair the IP Prosecution department.

Prior to starting IP Wisely, Riccardo established the IP/IT department of a multi-disciplinary firm in Barcelona, Intlaw Asesores Legales, where currently still holds the title of IP/IT Director. The knowledge derived from years working with some of the largest intellectual property firms in the world has provided him with a solid framework from which to structure his new firm and provide efficient advice to his clients.

Mr. Ciullo is an attorney admitted to practice in Spain. He is member of the Data Protection and the Indigenous Rights Commitee of the International Trademark Association (INTA), member of the Executive Licensing Society (LES), of the Barcelona Bar Association, Professor of the Master in Executive Compliance organized by the Instituto Superior de Derecho y Economia (ISDE) and the Deputy President of the Fordham School of Law ex-alumni European Chapter. He has also been invited to give lectures on IP topics in international business and law schools such as ESADE and Fordham Law School.

In 2019, Mr. Ciullo was selected by the European Commission as one of the three expert evaluators in charge for the Mid Term review of the IP Key program for China, SEA and Latin America. IP Key is the most important EU funded international cooperation action in the Intellectual Property field: https://ipkey.eu/en.

Mr. Ciullo’s leadership stems from a deep understanding of the proper ways in which to run a strong Intellectual Property practice while allowing for a personalized and more cost-effective alternative to a large international firm. His knowledge is highly unique and specialized with a distinct focus on community trademarks and designs. His wide international experience allows him to provide a multicultural approach to IP law as he offers advise to international companies seeking European Trademark & Design legal services as well as expert counseling for technology based start-ups.

Mr. Ciullo can be reached by email: rc@ipwisely.com or by phone: +34 670 54 61 67

Rocío is a Mexican lawyer who is in charge of the IP WISELY Latin America area. She started her professional career as a paralegal and then was in charge of several Civil y Family litigation cases in a private practice. A couple of years later, she joined a law firm to manage trademark litigation and copyright matters. Today she handles industrial property and copyright applications. She works with startup companies, industrial designers and artists to create a legal strategy and an IP Portofolio that suits their needs. At international level, she gives legal advice to companies who intend to operate in Mexico or Spain, liaising with IP WISELY Headquarters in Barcelona, Spain. On occasional basis she collaborates with immigration applications for artists who intend to work in Mexico. She believes industrial property and copyright are fascinating and dynamic fields, and she plans to promote the relevance that IP has in society. She also offers workshops and teach individuals and managers how to identify intagible assets in their business.

Finally, she also occasionally does Pro Bono work for low income individuals and Young entrepreneurs, on an effort to help the less fortunate to have access to legal advice and succed in their business endeavors.

Fields of expertise: Industrial Property Law, Copyright Law, Immigration Law.

Rocío carries out the following assignements on behalf of a range of individuals and businesses:

Business start up advice
Partnership Agreements
Advice on Trade Secrets and Confidentiality
IP Audits
Copyright and Trademark Licensing
Trademark Infrigement investigations
Design Patents
IP Portofolio management
IP Consulting

Business start up advice
National, regional and international Trademark filing strategies
IP Audits
Trademark opposition and cancellation proceedings before the EUIPO and the Spanish TM Office
EU Design protection
IP Portofolio management
IP Consulting

Zhen is a legal consultant with practice in Spain since 2008. He graduated law in China. During this time, he gained experience in international commercial law, including e-commerce. He is a specialist in Chinese-European commerce. Simultaneously, he is dealing with issues related to international trade and IP. He currently advises European companies willing to expand their business to China and Chinese companies intending to do the same in Europe. At IPWISELY, he is the coordinator of the CHINA IP DESK and first point of contact for Chinese clients.

陈真先生在西班牙从事法律顾问已经有八年的时间，毕业于深圳法学院。
在欧盟的国际法和中欧之间的电子商务方面有丰富的工作经验。同时也在欧盟IP知识产权方面有实务经验。
面向计划在欧洲拓展业务的中国公司，帮助其完成商标，专利申请和维护，知识产权尽职调查等一系列和知识产权有关的商业活动。是IPWISELY公司中国业务的负责人。

After completing her Master’s Degree in Interpreting and Translation in Italy, Eleonora decided to leave for China to deepen and strengthen her knowledge of the Chinese language and culture, thus ending up staying for more than one year first in Beijing and then in Hangzhou. Her experiences abroad gave her the opportunity not only to improve her language skills, but also to broaden her working perspectives, combining her strong command of Italian, English, Chinese, Spanish and French with her interest for Law and International Relations.

She started her path at Intlaw thanks to a programme aimed at training new and young professionals in the skills essential to the 21st century workplace. After that, she officially became part of the team, realizing that working in the multicultural and multinational environment that Intlaw represents, was the right place to keep growing as a translator, achieving new goals and gaining more expertise.

Now, Eleonora is in charge of translating a wide array of legals texts and documents across all the different practice areas of specialization of our team of professionals, such as:

Business contracts, Terms and Conditions, Privacy policies, Cooking policies;
Consultancy agreements, Confidentiality agreements and Client reports;
Legal statements, disclaimers and opinions, Written and oral questions;
Litigation documentation (medical reports, certificates of death, etc.);
Intellectual Property translations (patent, design and trademark documents).
In addition, Eleonora assists our team of lawyers and professionals performing different administrative and back office tasks, such as contacting and scheduling meetings with clients, creating drafts of service proposals, requesting the registration of official documents, writing posts and articles on legal news, etc.

EDUCATION
Master’s Degree in Interpreting and Translation.
Bachelor’s Degree in Language Mediation and Intercultural Communication.